Are we using a 'silo approach' with our digital/social media, and are we focusing too much on using it for/with/in art? Here is an article which looks at the way many organisations (including, I expect, plenty of arts organisations) are using social media and makes a case for a deeper, analytical integrated online strategy which includes ppc advertising, SEO, email, CRM and mobile.
Do you think this sort of strategy is relevant for arts organisations? Are we in a strong position to use those sort of integrated methods for marketing? Are there other ways we could use and get the most out of a range of digital assets and platforms?
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