Everything Communicates .... this is a recent blog post I wrote in follow-up to a talk by Peter Economedies about 'Rebranding Greece'. His talk poses some very interesting insights about the impact of digital media on our understanding of a brand, the branding process, and how organisations - be it public or private enterprise, small, medium or large, respect the role of community - people and their social networks - in the branding process.

Brands emerge over time, through interaction, from community. :-) A brand is more than a logo or creative visual image. His example of 'google search' is pure example of this. The digital creative - those that get the socio-digital space, that live and work in it, offer organisations incredible insight into the 'lived multiple identities' of a brand.     

Smiles

Kelly