Branding allows you to transform virtual spaces or real spaces, a new idea can ignite a visual change in a location. Renaming or re-branding a company is an outward expression of an internal change or redirection. When a company starts up for the first time it's an opportunity to express the ethos with a brand that expresses these values, aligning your visual identity with your values is so important.

I've been a fan of Grand Opening for years as an avid ping pong player naturally I was drawn to their gallery in New York where they transformed it into a table tennis venue, where you could hire the place to play with friends and have a sort of theme party.

Yet they didn't stand still it became a drive in cinema,

today a wedding venue!

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