Branding and Digital Media ... Everything Communicates! - National Theatre Wales Community2024-03-29T08:27:27Zhttps://community.nationaltheatrewales.org/forum/topics/branding-and-digital-media-everything-communicates-1?groupUrl=digitalmanagementinthearts&commentId=3152760%3AComment%3A105288&x=1&feed=yes&xn_auth=noThe Conversation Economy ...…tag:community.nationaltheatrewales.org,2011-12-13:3152760:Comment:1052882011-12-13T17:56:37.559ZKelly Pagehttps://community.nationaltheatrewales.org/profile/KellyPage
<p><a href="http://petereconomides.posterous.com/tag/conversationeconomy" target="_blank">The Conversation Economy</a> ... It is not about marketing - it is about conversation. It has always been about conversation. You don't manage a community, you participate in it! Marketers think it is about marketing and curation, and forget the importance of 'real, authentic participation'. Another great piece by Peter Economedies about how 'everything has changed and nothing has changed' with and through…</p>
<p><a href="http://petereconomides.posterous.com/tag/conversationeconomy" target="_blank">The Conversation Economy</a> ... It is not about marketing - it is about conversation. It has always been about conversation. You don't manage a community, you participate in it! Marketers think it is about marketing and curation, and forget the importance of 'real, authentic participation'. Another great piece by Peter Economedies about how 'everything has changed and nothing has changed' with and through social media. In this he talks about how great brands have always understood this ... his twitter is: <a href="http://twitter.com/#!/petereconomides" target="_blank">@petereconomides</a> ... Most certainly I'd recommend following him! </p>
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