All Discussions Tagged 'Production' - National Theatre Wales Community2024-03-29T02:37:07Zhttps://community.nationaltheatrewales.org/group/digitalmanagementinthearts/forum/topic/listForTag?tag=Production&feed=yes&xn_auth=noWhere does 'communications end' and 'production start' with digital media?tag:community.nationaltheatrewales.org,2011-07-16:3152760:Topic:660252011-07-16T23:19:25.221ZKelly Pagehttps://community.nationaltheatrewales.org/profile/KellyPage
<p>As a result where/by whom should digital be managed? A communications team or the production team? Is digital media blurring the lines? </p>
<p>A <a href="http://www.artscouncil.org.uk/media/uploads/doc/Digital_audiences_final.pdf" target="_blank">report produced by the Arts Council</a> [PDF] in November last year (2010) reports that digital engagement with cultural activities is mainstream, and that instead of replacing a live cultural experience, it augments it. So the blog post you read…</p>
<p>As a result where/by whom should digital be managed? A communications team or the production team? Is digital media blurring the lines? </p>
<p>A <a href="http://www.artscouncil.org.uk/media/uploads/doc/Digital_audiences_final.pdf" target="_blank">report produced by the Arts Council</a> [PDF] in November last year (2010) reports that digital engagement with cultural activities is mainstream, and that instead of replacing a live cultural experience, it augments it. So the blog post you read before a performance or a YouTube video you might watch is part of the overall cultural experience.</p>
<p>This perhaps has implications for how we think about digital media throughout the creative processes for the production of a performance - be it in communications, digital dissemination (simulcast) or as part of the performance ...</p>
<p>From a digital audiences perspective ... the performances starts way before opening night, and continues long-time after the final curtain :-) </p>
<p>What does this mean for how we manage digital in Arts organisations? Should digital be managed by our communications peeps or the production team, or both? </p>