playARK - Pervasive gaming group


playARK - Pervasive gaming group

We produce games that we hope will bring people together in a social way and they may learn some new stuff along the way.

Location: Cardiff
Members: 54
Latest Activity: Feb 5, 2019

Discussion Forum

play:DO Hack Week

We wanted to do something extra for playARK Festival and Talks 2013, so we decided that this year we would run a hack week that would bring together nine individuals from different disciplines to…Continue

Tags: gaming, technology, pervasive, creativity, hacking

Started by Alison John Oct 23, 2013.

playARK Games 2013

This year we have some fantastic games for you to come and play. We have scoured the world for the best in street games and computer assisted games. All games are free apart from our headline…Continue

Tags: digital, technology, reclaim, Festival, playARK

Started by Alison John Oct 7, 2013.

playARK 2013 Speakers

We've got a great line-up for playARK talks this year. The talks will be exploring the theme of reclaimed and will look at how story, design, technology, games and play is influencing new ways of…Continue

Tags: reclaim, technology, art, design, playark

Started by Alison John Sep 19, 2013.

best games of your life 3 Replies

So we are hugely into collecting and mapping. We love the idea of learning new things and gaining new insights into what could be perceived as mundane. That's why we love games and play. So what are…Continue

Tags: games, playark

Started by Julian Sykes. Last reply by Julian Sykes Jul 6, 2011.

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Comment by Alison John on February 5, 2019 at 23:05

Aspiring private investigators, amateur sleuths and detectives we need you! We are looking for people to come and play test a new prototype game experience this weekend. If you are free and interested come and join us on Sunday 10th Feb at Wales Millennium Centre 2pm - 4pm. #whodunit #coldcase #playtest

Comment by Alison John on March 21, 2018 at 2:24

What’s it all about?

A creative morning that delves into ways in which place, experience and story can be explored through digital and analogue technologies. Against the noisy backdrop of investment in VR and AR can we create new dialogues with audiences that arouse the senses, engage the emotions, and that are attuned to the environment.

The event will feature presentations from creative organisations and artists that have produced work at St Fagans National Museum of History.

Who’s it for?

The event is aimed at anyone who is interested in creating digital and/or analogue site-specific projects that connect people, story and place.

The day will be split into two parts:

10.30am -1.30pm
Talks and presentations focusing on exploration and discovery through creative practice. This will feature contributions from St Fagans' artists in residence, members of the digital team and researchers on immersive media. The morning session will be followed by lunch and networking.

2pm - 4pm [optional]
In the afternoon guests will be invited to take part in St Fagans' new immersive storytelling experience Traces (Olion) or can attend a games making workshop with yello brick producer Alison John (places for the workshop are limited to the first 20 sign ups).



Alison John, Yello brick

Jenny Kidd, Cardiff University

Sara Huws, Amgueddfa Cymru - National Museum Wales

Comment by Alison John on February 7, 2016 at 23:52

The February Edition of playARK After Dark is nearly here!

This month we have some gaming guests who will be bringing some exciting games to playARK. Craig Quat from No Fit State will be introducing some circus games, Steve Donnelly our partner in crime will be running a new game he has been developing called DriftMob and yello brick will be introducing you to a big game of old school classic Werewolf! 

As always you don’t need to know any of the rules before you arrive, all you need to bring is yourself and a sense of adventure.

Make sure you book a place!

Comment by Glesni Price-Jones on November 27, 2015 at 4:07

playARK After Dark proudly presents Santa's Snow Dash! A Christmas Street Game. 

Santa’s sleigh has crash landed in Cardiff and the presents have been scattered all over town in the mayhem. You must help Santa and his reindeer to find all the presents in time and save Christmas. But….be careful not all his reindeer are as helpful as they might seem and some of Cardiffs weirder inhabitants want the presents from themselves. Meet sleepy polar bears, mischievous penguins, and a couple of other surprises in your quest to retrieve all the presents.

In teams of six Santa's Snow Dash will be played out on the streets of Cardiff City Centre. The game will last approximately 1 hour and 30 minutes, and don’t worry if you don’t have a team of six, we will place you in a team with some other fun loving individuals.

After the game we will have a Christmas Party at the Urban Tap on Westgate Street with entertainment, mince pies and a prize for the best Christmas fancy dress.

Tickets are £7 in total, that means £5.86 is the price of the ticket and £1.14 for the handling fee that goes to Eventbrite. You can buy tickets here Eventbrite

Please meet at the Urban Tap House at 19:00 to start the game.

Comment by Julian Sykes on August 6, 2014 at 4:06

YOU HAVE BEEN ACTIVATED. We have launched our latest game today. It's a follow up to our Secret Agent game EYE SPY. You can get tickets from our eventbrite page

Comment by Alison John on July 10, 2014 at 1:03

More talks from ‪#‎playARK2013‬, Nick Tandavanijt from Blast Theory talks about using technology to create new forms of performance‪ #‎performance‬ ‪#‎technology‬ ‪#‎interactive‬ ‪#‎theatre‬ ‪#‎digital‬

Nick Tandavanijt from yellobrick on Vimeo.

Comment by Alison John on March 27, 2014 at 5:24

Missed last year's playARK Talks? We'll be releasing videos of all our speakers each week. First up is Alison Norrington talking about Reclaiming Stories:

Alison Norrington - playARK 2013 from yellobrick on Vimeo.

playARK is an annual two day festival that takes place in Cardiff. It explores playful approaches to learning, living and working now and in the future. The talks feature interesting playful projects (both physical and digital) taking place in the UK and beyond. We are interested in hearing about practices that subvert the norm in some way and push the boundaries of the predefined. The theme of the conference last year was RECLAIMED, looking in particular at story, traditional learning, urban environments, craft/hacking and looking how games and playful experiences exist within these areas.

The games day showcases some of the best talent in street and pervasive games, immersive theatre and interactive projects nationally and internationally.

Comment by Alison John on March 11, 2014 at 6:12

Interesting course taking place in April:

Connected Stories 

1st April - 3rd April 2014 


Connected Stories is a three day workshop event that will be an opportunity for individuals from different disciplines and methodologies to come together to learn, develop and explore what the narrative possibilities are within multiplatform storytelling. During the three days the participants will be taken through a process that will open discussion on transmedia with examples of best practice and lessons learned from leading industry professionals, in addition to inspirational sessions that explore and analyse successful case studies. The programme will also offer important opportunities to connect with others from different work practices to form the beginnings of new and exciting networks. 

This short course is intended as an introduction to the world of transmedia and focuses on the idea of knowledge exchange, open experimentation and collaboration between practitioners of different media. 


Course Venue: 

The course will take place Cardiff Bay (Suite 6, Second Floor, 33 - 35 West Bute Street, CF10 5LH) and there are bursaries available for travel and accommodation for those who are not based within a 55 mile radius of the Cardiff area. 

Who should apply?: 

The course will offer 20 individuals the opportunity to participate and will be open to applications from creatives, writers, game designers and producers, technologists, linear media producers and directors (theatrical, film/TV and radio) who are interested in working creatively with storytelling and working collaboratively with others from different disciplines. 


and fill out a short application form. Deadline for application is Friday 21st March 2014. 

If you have any queries please contact: 

Comment by Alison John on January 30, 2014 at 1:10

CASTING CALL for Audio Narrative

1 x actor and 1 x actress required for voice recording as part of a location based audio narrative experience.

Characters are roughly in their 30’s so we are looking for voices that fit that age range. The script is bilingual so applicants MUST be Welsh speakers.

About the project - 

We are currently developing an audio based experience that can be accessed on the local cycle networks in the South Wales Valleys. Told through two voices, the narrative will guide participants on a unique adventure that aspires to inject a little extra imagination into journeys. The project aims to encourage new audiences to engage and offer an unique experience to cyclists and other path users.

Actors will be required for two and a half days at the end of February/beginning of March for:

Rehearsal - (half a day)

Audio Recording - (two days)

Fee for each performer is £375.00

Auditions will take place on Wednesday 12th February 2014 in Cardiff.

Please send a performance CV and voice reel (if you have one) to by 12 Noon Friday 7th February 2014.

Comment by Alison John on October 22, 2013 at 1:24

Only two weeks to go until playARK Festival and Talks 2013. 

The Talks have a fantastic line up this year from an artist who uses augmented reality to create stories around her pottery, companies who are using the urban environment to create new theatrical experiences to exciting innovations in technology used in the classroom including the use of robots to connect children with autism to learning.

We have a vast amount of games on the Games day including our headline game Block Party - a roaming theatrical game experience that takes place in Cardiff Bay.

Find out more


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