Tom Beardshaw
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Saying goodbye to the AdSense for Feeds blog

Thanks to everyone who has been a loyal reader of this blog over the years. After some consideration, we recognize that we're just not generating enough content here to warrant your time, so we won't be posting here any longer. Thanks again for being an enthusiastic FeedBurner user.

Your stats, right away

Do you hate delays? Do you think being told to “Please wait…” by websites, cash machines, call centers, and the doughnut stand drive-thru guy in the year 2010 is a sure sign modern living isn’t quite meeting our collective expectations as a planet?

Good news! Today, we will be rolling out a new, experimental interface for Google FeedBurner. The real story is what’s new under the hood, however: the new interface provides real time stats for clicks, views, and podcast downloads, which means you can start seeing what content is drawing traffic from feed readers, Twitter, and other syndicated sources as it happens.

Additionally, if you use the FeedBurner Socialize service, and your platform uses PubSubHubbub or you ping us when you post, you can for the first time get stats on how much traffic your feed items are receiving from Twitter, as well as feed reading platforms like Google Reader in one place. Again, all within seconds of posting your content. Ping? Pong! Yep. That fast.

Your subscriber and reach numbers are still calculated based on a whole day's worth of requests, and are based on the traffic you received yesterday and before; but your item stats reflect the traffic you are receiving right now.

You can access the new interface by visiting or logging into and then clicking on the "Try out the NEW (beta) version!" link at the top.

The best way to see these real time features is to publish a new post and then switch to the “Last two hours” view to begin seeing updates.

To access feed management or previous analytics functionality, you can continue using the original interface at

In the new interface, we are focusing on two things: our new real-time stats presentation and getting messages about and issues with your feed posted to the top-level dashboard, so that you can better diagnose any issues that may prevent your feed from being delivered in real time. If you have any comments or questions, look for the “Send Feedback” link at the top of the page to tell us what you think.

Posted by Dan Rodney, FeedBurner Team

Enabling social sharing with FeedFlare

Feed content is being constantly distributed via new channels and endpoints every day.   More and more, these new channels involve sharing your content in social networks and applications such as Facebook, Twitter and Google Buzz.

Recently, we launched our Socialize service to help you as the publisher distribute your feed via social networks, with the first network being Twitter.   If you use Blogger, you can already connect your feed to Buzz via the "connected sites" link in Buzz.

But it's equally important in the social world to make sure your subscribers can also share your feed content easily on these social networks.  FeedFlare helps enable this by allowing you to configure links in your feed that promote sharing.   You can do this by going to the Optimize tab FeedBurner and choosing FeedFlare, and then of course, adding some flare.

Now, we won't berate you for only doing the "bare minumum," nor do we recommend having "37 pieces of flare" in your feed - but we do think you should express yourself with at least a little flare that helps your subscribers move your content around these social networks a little easier.

To that end, just yesterday we enabled the official "Post to Google Buzz" FeedFlare in our catalog, which easily allows users to repost your content to Google Buzz, and then automatically updates the label with the number of times it was posted.

These links appear as so in your feed (though the exact presentation will vary depending on where your feed is being displayed):

Also included in our official catalog are "Share on Facebook" and others that may be relevant for your audience.  If you are an old time FeedBurner user, it may be time to revisit your FeedFlare setup and add some of these new ones.

In addition, if you don't see the FeedFlare you need, you can always develop one using the FeedFlare API which is documented in our FeedFlare Developer Guide.

Posted by Steve Olechowski, FeedBurner Team

Socializing your feed with Twitter

Sometimes you reach across the hedgerow to share with your nearby neighbors. Other times, members of the household move away and yet you can't keep from calling to remind them to wear a hat and such because it's chilly out. Today, we're celebrating acquaintances near-and-far by launching the ability to send your feed to Twitter.

FeedBurner has always been about measuring, managing, and monetizing syndicated content. Our hope is that by providing one application in which you can direct your feed in real-time to a number of endpoints, in this case Twitter in addition to the myriad feed readers, aggregators, and search engines that we have always supported, and then following on with providing analytics for measuring exactly how and where your feed gets distributed across social media, you can make better and more informed decisions about how to monetize your content.

Many of our publishers who have tried our Google Analytics feed item link integration have already noticed that their most popular feed items have been shared many times on Twitter.

We're now taking our distribution and analytics a step further by enabling the ability to automatically publish the feed items that meet your criteria to Twitter, using the Google URL shortener at

To get started, go to the Socialize service on FeedBurner's Publicize tab and add the Twitter account to which you would like to post items from your feed. You can take the default settings and click [Save] to start socializing immediately, or use the options we offer to customize exactly which feed items are sent to Twitter and how exactly you would like them to look. The next time you post a new item to your feed it will be sent to Twitter (as always, make sure to ping FeedBurner whenever you update your feed so this process happens as near real-time as possible).

For full details on all Socialize options, see our FeedBurner Help Center topic.

To see the results, take a look at the Twitter account in which you are sending your updates. This blog post, for instance, as well as select blog posts from this and the FeedBurner status blog, will appear from now on at If Twitter is where you are consuming most of the latest content these days, please follow @feedburner to receive our updates in your favorite Twitter client.

Posted by Steve Olechowski  - Product Manager, on behalf of the Google FeedBurner team

"Afternoon, Frank." "Hey howdy, George."

It's about time these two neighbors got to talking to each other. Most Saturday afternoons you'd find them politely waving as they passed at each other by with their push mowers, tending to their neatly manicured tables, charts, and graphs. It just made sense that the grounds would look that much more complete if they removed a bit of fence between them. And so they've done just that.

If you use either AdSense for feeds or Google FeedBurner to track item clicks and also use Google Analytics, as of today, you will automatically start to see your feed item click analytics show up in Google Analytics with some additional information added to help you understand how distributing your feed with FeedBurner leads to traffic on your site.

Specifically, we will help you classify your links by tagging the Source as "feedburner", the Medium as the channel in which we sent out your feed such as "feed" or "email", and the Content as the actual endpoint application in which the user viewed your feed content such as "Google Reader" or "Yahoo! Mail".  In order to slice your traffic by these endpoints, in the All Traffic Sources view in Google Analytics select the "Ad Content" field in the second column.

In the coming weeks, you will start to see many more distribution endpoints in your reports. The represent ongoing additions to our database of applications that process feeds.

By default, these analytics will show up in the "All Traffic Sources" and "Campaigns" views in Google Analytics. You can filter the results just to only the traffic that comes from Google FeedBurner by filtering on "feedburner" on the All Traffic Sources page or "Feed:" on the campaigns view.  You can also use these sources in the Advanced Segments views.

In this view below, we actually have two separate feeds driving traffic to this blog, and that can  now be tracked easily in one view.

If you have item click tracking enabled, we are now automatically tagging your item URLs with Google Analytics parameters. If you're not using Google Analytics, or for some other reason don't want these parameters in the requests coming to your website, you can turn off Google Analytics tracking on the "Configure Stats" page on the Analyze tab at  If you don't have item click tracking enabled, this is also the perfect time to turn it on, which can be done on this same page.

For instance, if you would rather see the detail of where your feeds are read directly, you can add ${distributionEndpoint} as the medium, and then you will get views that look something like this.

Again this will happen automatically except in one specific case:  if you are already tagging your feed item URLs with Google Analtyics tags such as "utm_source" and "utm_medium" - we have disabled this feature and you will have to turn it on manually by selecting "Track clicks as a traffic source in Google Analytics."   Note that if you do this, we will replace any existing "utm_" tags that may be in your permalinks with the values generated from FeedBurner.

In the coming weeks, we will be releasing more features in Google FeedBurner that take advantage of this functionality, so we highly recommend that you register and set up your site with Google Analytics if you haven't done so already.

Posted by Steve Olechowski on behalf of the Google FeedBurner team

Tom Beardshaw's Page

Profile Information

What I do:
I'm one half of NativeHQ, along with Carl Morris - we work with organisations from a range of backgrounds helping them become more effective in using digital and social technologies.We have worked with National Theatre Wales since the company began, starting by building this community website and helping the NTW team to manage and grow an online community.Carl and I have been involved in a number of NTW productions - Carl was one of the writers behind The Beach (ntw05) while I have been involved in the multiplatform production work behind Love Steals Us From Loneliness (ntw07) and The Passion of Port Talbot (ntw13) and I was the multiplatform designer on The Radicalisation of Bradley Manning (ntw18)You can find me on Twitter as @tombeardshaw.
A little more about me:
Internet geek, activist and entrepreneur
Projects I’m working on:
Personal Website/CV:
Twitter @username:

Latest Activity

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Nov 13
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Nov 13

Tom Beardshaw's Blog

Opportunity for a freelance digital communications producer - A2:Connect

A great opportunity for anyone wanting to work in arts and education in Central South Wales. We need a freelancer (you'll need to have other clients) to work on producing communications content. All the information you need is here, on our website.

Posted on January 30, 2017 at 14:10

BBC carries photographs of Welsh performance buildings

Just spotted this and I thought it would be good to share here: Architect Rob Firman, who worked on the Millenium centre in Cardiff has travelled around Wales exploring all the theatres and performance buildings in Wales.

Expecting to to find around 30, he eventually documented 111 still standing, and another 46 which had been demolished!!

The BBC have published a series of photographs on their website - I recommend a…


Posted on February 23, 2012 at 10:07 — 1 Comment

This community featured in the Guardian

Hello folks. I penned an article for the Guardian - The next step to social networking is building your own online community: Guardian Culture Professionals Network - it's about this online community and how it has helped to develop National Theatre Wales as a company - please take a look. They don't have comments enabled but you can always respond to…


Posted on January 18, 2012 at 11:00 — 2 Comments

Bradley Manning's trial and birthday

Bradley Manning goes on trial tomorrow accused of the biggest leak of classified information in US military history. The next day is his birthday. Just as we start work on The Radicalisation of Bradley Manning - NTW18, the shape of the case against him and his defence will get…


Posted on December 15, 2011 at 15:00

A Welsh Alternative Reality experience in San Francisco

Hi all. I'd like to share some work I've been doing on an Alternative Reality Game which a group of Welsh based creatives are taking to the Storyworld Conference in San Francisco at the end of October.

The conference is a meeting point for industry peeps from films, TV and interactive media and we are creating a ghost story which will play…


Posted on September 13, 2011 at 9:00

Comment Wall (17 comments)

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At 10:49 on August 26, 2010, Matthew Trevannion said…
Hey Tom, tried to reply on my phone, chances are it hasn't worked. So at the risk of repeating myself, cheers for the message. In Edinburgh at the minute, can't wait to get back and get started, and to see what it is you're putting together. Looking forward to meeting you.

At 22:45 on August 25, 2010, Katie Elin-Salt said…
Hi Tom !
Thanks for adding me - well that is just really bloody exciting !!!
I am about as digital as a wet rag so anything you do will impress me massivley and I am VERY excited about rehearsals !!
See you there !
At 17:03 on May 24, 2010, David Garland Jones said…
Join my group, make theatrical history happen. Go on!
At 21:50 on March 25, 2010, Elen Bowman said…
Hi Tom,
I am now your friend. Looking forward to meeting you soon.
At 16:56 on February 2, 2010, Terry Victor said…
??? are we a Coxless pair? TVx
At 20:26 on January 12, 2010, Terry Victor said…
Yep, I'm reasonably flexible - give or take gainful engagements in the acting business. What news from Peter? TV
At 19:07 on January 12, 2010, Terry Victor said…
Hey Tom
are you back in a virtual sushi state yet?
At 6:53 on December 23, 2009, Peter Cox MBE said…
Finally returning to Planet Sushi having been deep inside writer's brain for some weeks hitting a couple of deadlines. Got there eventually. Clearly have some catching up to do on all things Sushi / NTW. Will find a quiet time with a mince pie over the week to come for a good delve into what I've missed.

I have an idea for a rather macabre 200 character panto which I'll try to work up before the season is over.

All best wishes. Peter
At 15:41 on December 18, 2009, Terry Victor said…
Check out Zarganar in the miniworks...
At 8:24 on October 11, 2009, Peter Cox MBE said…
Hi Tom
I posted a blog this morning flagging up and explaining the Audience group etc. I decided to put in tags (after our chat) but they have re-ordered the words oddly. Eg it should say 'what's on' and 'upcoming events' but it doesn't. I then used the Edit Tag option to relay them but it left them as they originally were. Not sure what to do next!

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