Deborah Powell's Blog – July 2010 Archive (1)

Pay it forward

In the social economy, businesses that "pay it forward" and actively employ generalised reciprocity as part of baseline engagement and communication with their audiences, increase the value and social capital of their brand in each online network with which they engage ... or so says this new HBR article…



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Added by Deborah Powell on July 27, 2010 at 1:30 — 2 Comments

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