What started with an idea to tell the story of 'The Passion' online in real time through-out the weekend, grew into one of the most exciting campaigns I have ever worked on.
Michael and Bill's vision to use the town as a set, with the idea to, use it's radio stations, fly poster sites, graffiti artists and video makers to tell the story allowed us to really push the boat out in terms of our thinking.
This viral campaign made the event unique in many ways constantly…
ContinueAdded by Matt the Hat on April 26, 2011 at 11:00 — 2 Comments
We are offering you one last chance to get tickets to experience 'The Passion' this weekend at 12:00PM Wednesday 20th April an extra 50 tickets for each day will be released to the Box Office but do hurry as they will be in demand.
If you don't manage to get a ticket please remember that you can still experience the majority of the episodes across the three days as they take place in large open public spaces with good visibility for those who do not have tickets.…
Added by Matt the Hat on April 19, 2011 at 4:29 — No Comments
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