People are more likely to watch a play if they know somebody in it!

How do you market a new theatre company on a small budget? How do you raise awareness and increase attendance at the opening performance? These are challenges a new theatre company in Australia faced. An independent theatre company called: Spirithouse Theatre Company!

When faced with these challenges they discovered one core insight: People are more likely to watch a play if they know somebody in it!

The concept is really insightful and fresh! It is not about personalising the advertising and marketing to drive attendance, but putting more people in the play. The Theatre company created 'word of mouth' by personalising the theatre performance!

The company created a play called 'Vigil' and created a scene called 'Prelude to Vigil' in which the 25 actors required for this scene changed every week ... more actors ... more audience!

Not only did the concept generate WOM, and increase attendance at performances, but they sold out every performance!


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For more information:

SpiritHouse on Myspace

Spirithouse Group on Facebook

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