First, it was going to be a conference, but that sounded a bit grand. So we thought it should be just a mini one. Not teeny. But definitely mini.
Then someone said it could be a hack day, but nobody else knew what that was. They were one of those cutting edge digital producers and – let’s face it – nobody knows what they get up to.
So someone else said, “What about a Producers’ Garage?” There was a pause. Then someone said, “Is that really a thing?” And…
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